What Personalization Looks Like When Done WellĨ4% of consumers say being treated like a person, not a number, is very important to winning their business.
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SmarterHQĨ8% of marketers say their biggest driver in personalization is to deliver a better customer experience. SmarterHQĥ1% of marketers say personalization is their top priority. Forresterħ9% of retailers are investing in personalization, the most of any industry. EvergageĨ9% of digital businesses are investing in personalization.
BRP Consultingīusinesses Are Prioritizing Personalizationĩ8% of marketers say personalization advances customer relationships.
SmarterHQĦ4% of consumers are fine with retailers saving their purchase history and preferences if it allows them to offer more personalized experiences. Accentureĩ0% of consumers are willing to share personal behavioral data with companies for a cheaper and easier experience. Retail TouchPointsĨ3% of consumers are willing to share their data to create a more a personalized experience. More than 50% of consumers are willing to share information on products they like in order to get personalized discounts. CMO by AdobeĤ2% of consumers are annoyed when content isn’t personalized. Smart InsightsĦ6% of consumers say encountering content that isn’t personalized would stop them from making a purchase. InvespĦ3% of consumers will stop buying from brands that use poor personalization tactics. SmarterHQĥ6% of online shoppers are more likely to return to a website that recommends products. SmarterHQĨ0% of frequent shoppers only shop with brands that personalize the experience. Statistaħ2% of consumers say they only engage with personalized messaging. consumers find marketing personalization very or somewhat appealing. AccentureĨ0% of consumers are more likely to make a purchase from a brand that provides personalized experiences. Retail TouchPointsĬustomers Want Personalization-And Are Willing To Share Info To Get Itĩ1% of consumers say they are more likely to shop with brands that provide offers and recommendations that are relevant to them. By contrast, the first three episodes “House of the Dragon” were available for the entirety of the viewing window, with the added bonus of Episode 4 arriving on HBO Max a few hours before Nielsen stopped measuring.36% of consumers say retailers need to do more to offer personalized experiences. 5-11 viewing window, while Episode 3 didn’t arrive until Sept. Therefore, the first two episodes of “The Rings of Power” were available to stream for the entirety of the Sept. New episodes of the “Game of Thrones” prequel premiere on Sunday evenings versus Amazon’s Friday drops for “The Rings of Power. This means that a significant number of viewers aren’t being factored in here - potentially as much as one-third of the show’s audience, based on viewership on its premiere night when 3.2 million out of 9.99 million total viewers tuned in live on HBO.Īt the same time, HBO’s release strategy for “House of the Dragon” is better suited for Nielsen’s measurement timeline. (Nielsen doesn’t measure viewing outside of the country or on other devices.) But “House of the Dragon” airs on HBO’s cable channel in addition to streaming on HBO Max.
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TV screens is accounted for on the Top 10. Namely, in favor of “The Rings of Power” is the fact that it’s a streaming exclusive on Amazon Prime Video, therefore all of its viewership on U.S. Premiering new episodes on different schedules and appearing on different platforms, both have their own mix of advantages and disadvantages. “House of the Dragon” remained in fifth place but clocked 1 billion minutes watched, an increase from last week’s 781 million.īeing major genre projects based on world-famous intellectual property, the two shows have been pitted against each other in popular culture, but there will always be limitations involved when comparing their audiences. 5-11 viewing window, keeping even with its tally on last week’s streaming rankings, where it took the No. 4, “The Rings of Power” was viewed for 1.2 billion minutes during the Sept.
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The next two titles above 1 billion minutes watched were Amazon Prime Video’s “The Lord of the Rings” prequel series “ The Rings of Power” and HBO’s “Game of Thrones” prequel series “ House of the Dragon,” with “The Rings of Power” beating its competitor for the second week in a row - though this time, by a smaller margin.Īt No.
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